In our Scrappy Marketing series finale, we'll be covering how to measure the success of your campaign. Once you have planned and implemented an email strategy, your campaign is off and running. If all goes well, you are effectively engaging prospects, generating leads, and retaining ...
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In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why motorcycle dealership success requires a nimble-minded ability to think outside the box and develop ...
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In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why motorcycle dealership success requires a nimble-minded ability to think outside the box and develop ...
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In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why dealership success requires a nimble-minded ability to think outside the box and develop advertising ...
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Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local motorcycle dealerships for knowledge and information about various bikes, coming directly to you – the dealer – at the beginning of their decision-making process. With the ...
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By now you know the importance of content marketing from our last post, but it’s time to dive a bit deeper on how to actually put this technique to good use. It’s important to give your content a purpose - that’s why building a content strategy is crucial and can help you determine ...
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Consumer expectations have changed over the years, and now more than ever before, people are expecting more from brands. They don’t just want a discount on products - they are craving information, personalization, and relevant content that fits their specific needs. But what is ...
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Providing excellent customer service isn’t just a good business practice, it’s required if you want to get a significant leg up on your competition in today’s market; particularly considering that 89% of consumers have switched to a competitor following a poor customer experience.(1) ...
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Your employees are the lifeblood of your business and finding the right team members for your dealership isn’t always easy. On top of that, according to Human Resources Today, turnover can cost your dealership anywhere from 16% to 213% of your past employee’s salary. That’s ...
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We may be over a month into Q2 - don’t ask us where the time went - but let's take a minute to catch up on the top searched makes and models on Cycle Trader in the first quarter of 2019. We saw some similarities, as well as a few differences, in trends both year over year and ...
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We covered the importance of online reviews in our last post - but what happens when you receive a less than flattering online business review? While we hope all of your reviews are glowing and positive, there are times when customers might feel they’ve had a negative experience ...
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Last month we touched on the importance of social media as a whole from the business perspective (if you missed it, catch up here). Now we’ll take a deeper dive into specific social media platforms and how you can use them to your advantage. Let’s take a look at what Facebook, ...
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Social media has really taken over in recent years and we don’t see this trend dying out any time soon. So even if your current marketing strategies are working, it’s important to stay competitive and to reach your customers where they are - and they’re on social media. We’ve ...
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It’s no secret that digital marketing is here to stay, but it’s important to keep in mind that the landscape is also ever-changing and evolving. It can be hard to keep up with the trends at the rate they are moving - that’s why we’re here to help. We’ll break down the marketing ...
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It’s hard to believe that 2018 has come and gone. Let’s take a look back to see what Cycle Trader consumers were searching for in the last quarter of 2018. We’ve seen a few consistencies, as well as a few changes, we think you’ll find interesting and informative. So, the wait ...
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