Another quarter has flown by, and we’re here to hit you with all the info you need to know when it comes to the top searched makes and models of Q3 2018. We’ve seen a few consistencies, as well as a few changes, we think you’ll find interesting and informative when it comes to what consumers are searching for on our site. Let’s break them down for you.
Top 5 searched models of Q3 2018:
- Dirt Bike
- Trike
- Cruiser
- Sportbike
- Scooter
Dirt bikes took the top spot in Q3 with 13% of all total searches, but are down 1% from last quarter. We have, however, consistently seen them rank in the top spot for searches, and we predict that this trend will continue. Trikes came in second place with a total of 12%, remaining consistent with last quarter's numbers. We did see a change in rank this quarter as cruisers move up to third place, with 10% while sportbikes move down a rank to fourth, with 9.8%. Cruiser searches have increased by roughly 2% as compared to Q2 - and we’re interested to see if they remain in third place next quarter. Scooter searches were up 1% from last quarter, and remain in fifth place coming in at 9%.
Top 5 searched makes of Q3 2018:
- Harley-Davidson
- Honda
- Yamaha
- Kawasaki
- Suzuki
Harley-Davidson remains in the top spot for most searched makes in Q3 2018 at 21% of total searches. Honda comes in second with 18% (1% higher than last quarter), and Yamaha comes in third with 11%. Kawasaki rounds out fourth at 8%, and Suzuki comes in fifth at 7%. All top makes remain fairly consistent in their numbers as compared to Q2 2018 and rankings remain the same as well. We’ll have to wait and see if a manufacturer shakes up this list in Q4.
Stay tuned for our Q4 report coming this January and let us know how your dealership compares with our findings in the comments below.
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