It’s hard to believe that 2018 has come and gone. Let’s take a look back to see what Cycle Trader consumers were searching for in the last quarter of 2018. We’ve seen a few consistencies, as well as a few changes, we think you’ll find interesting and informative. So, the wait is officially over - your Q4 roundup is here.
Top 5 searched models of Q4 2018:
- Dirt Bike
- Trike
- Sportbike
- Cruiser
- Dual Sport
Dirt bikes took the top spot in Q4 2018, making up 17% of total consumer searches. The models have gained 3% of searches since
last quarter but saw a slight decline of 2% Y.O.Y. We have consistently seen dirt bikes remain the #1 searched model on Cycle Trader. Trikes came in second with 11% of total searches - down 1% from last quarter and also down 1% Y.O.Y. Sportbikes secured third place with a total of 10% of searches, down just 1% Y.O.Y. Cruisers came in fourth place with 9% of searches, and dual sport motorcycles rounded out fifth with 9% as well. It is interesting to note that we did see a shift in placements Y.O.Y. In Q4 2017, scooters came in third place, while cruisers took fifth. We are interested to see how these numbers shift in 2019 - only time will tell. Let’s dive into the top makes of Q4 2018.
Top 5 searched makes of Q4 2018:
- Harley-Davidson
- Honda
- Yamaha
- Kawasaki
- BMW
The top five searched models of Q4 remain consistent Y.O.Y., with Harley-Davidson continuing to dominate the searches on Cycle Trader. Harley took first place with 21% of all total searches on our site in Q4 2018 - that’s 3.6 million searches. Honda came in second with 17% of searches (consistent numbers Y.O.Y), and Yamaha secured third with 11%. Kawasaki placed fourth with 8% of total searches and BMW rounded out fifth place at 7%. While the numbers and placements remain fairly consistent Y.O.Y., it’s worth noting that in
Q3 2018 Suzuki took fifth place and now they have been bumped down to sixth. We’re curious to see if they can climb back to fifth place in Q1 2019.
Stay tuned for that report coming this April and let us know how your dealership compares with our findings in the comments below.
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