Tuesday, July 20, 2021

What’s The Fuss About Content Marketing?





Consumer expectations have changed over the years, and now more than ever before, people are expecting more from brands. They don’t just want a discount on products – they are craving information, personalization, and relevant content that fits their specific needs.

 

But what is content marketing, exactly? Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, social media posts, etc.) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.¹ This approach is strategic, effective, and comes across in a more authentic way to consumers. Many top companies are using this style of marketing in order to reach new audiences and to show consumers they aren’t just a brand trying to sell them a product – they are also a useful resource.


So whether you sell cruisers, off-road bikes, or any other kind of motorcycle, you might be wondering, “what exactly can content marketing do for my business?” Glad you asked. Let’s dive into five overall advantages of content marketing:


1. Builds Brand Awareness

Now more than ever before, customers are researching extensively online before making purchases – both large and small. They crave information and by creating relevant content, you’re not only meeting their needs, but elevating your brand to a higher level in the process, and who doesn’t want that? When creating content, you have the power to tell your brand’s story and showcase what makes your business unique. It also gives you the opportunity to position yourself, and your business, as an expert in the industry – subtly gaining trust with a consumer before they walk through your front doors to buy something.


2. Cost-Effective

There are all different kinds of marketing methods, but that fact is, consumers are becoming less receptive to in your face sales advertisements; with 71% of readers say they were turned off by content that seems like a sales pitch.² Don’t get us wrong, those type of ads can still work, but they typically cost A LOT more than content marketing. In fact, content marketing costs 62% less than traditional marketing and generates about 3X as many leads.³ Time is certainly the biggest investment of content marketing because creating high-quality content isn’t always quick and easy, but the rewards are worth it – trust us.


3. Increases SEO

“Just Google it” has become a common phrase we hear on a daily basis because we use search engines for just about everything these days. In fact, 93% of all buying decisions start with an online search.⁴ So when a consumer searches for something relevant to your business, are you showing up in the first few spots of the rankings? Good content (educational, relevant, unique, not overly self-promotional) can help heighten your organic search rankings, ultimately driving more traffic to your website. It is important to note, search engine algorithms are constantly changing but if you continue to produce new and relevant content, your website will rank higher than other dealerships that don’t invest in a content strategy.


4. Feeds Your Social Strategy

If you’re not on social media, it’s time to join the bandwagon considering 90% of marketers consider social media marketing to be important to their overall marketing strategy.⁵ The great thing about content is that it doesn’t have to live in just one place (your website). Content can also help build and strengthen your social media strategy. If you’re not sharing engaging content on social, you’re not going to have an audience. On the other side of the coin, if you’re creating content your followers care about, they are more likely to like, comment, and share your posts – getting more eyes on your brand. 


5. Builds Deeper Customer Relationships

You are already an authority in your field – there’s no doubting that. Why not share the knowledge and expertise you have with your visitors? Content marketing is a great tool that can help you build trust and loyalty with potential buyers. Even if a consumer is just starting their research, they are more likely to buy from a business they have built some kind of relationship with – even if it’s just online. This “relationship” can be as simple as reading your blog or watching the videos you produce over time. These customer relationships can result in leads, and when these consumers are ready to buy, your dealership will be top of mind.


Conclusion: Creating content is an essential component of any digital marketing strategy, and 78% of CMOs believe custom content is the future of marketing.⁶ The time is now to leverage content marketing for your business in order to ultimately sell more inventory. When you're ready to sell your motorcycle inventory, list it on Cycle Trader’s nationwide online marketplace.



  1. Webster’s Dictionary

  2. Inbound Rocket 

  3. Content Marketing Institute

  4. Mr-SEO 

  5. Shane Barker 

  6. Neil Patel

 

Trader Online Web Developer

Friday, February 19, 2021

5 Reasons to Use Geofencing for Your Dealership



Since the first pop-up and banner ads in the 1990’s, digital advertising has evolved and expanded into the highly-targeted and strategic advertising experience that consumers encounter online today. With the overwhelming amount of information presented to buyers each day, you as a dealer have to find ways to strategically position your business in front of buyers at the right place and time.

One effective and strategic way you can do this is with geofencing. Geofencing is a location-based service that allows you to target consumers in a predefined location, a “virtual fence”, with actionable ads for your business. Geofencing is the next level in powerful marketing tools to put your brand in front of consumers.

5 Reasons to Use Geofencing for Your Dealership

1. Reach consumers in real time.

With a focus on local shoppers within a virtual fence, you can reach the right individuals at the right     place and time with targeted messaging. Reaching consumers as they enter a designated barrier increases the likelihood of an unplanned visit to your business.

2. Increase your brand’s awareness.

Putting your brand in front of your audience gets consumers thinking about your business. Your brand at the forefront of their thoughts is a reminder for your audience to choose you over your competitors.

3. Drive additional engagement.

Connect with your target audience with a customized offer or personalized message, increasing the chances of consumer engagement with your brand.

4. Build your fence around the competition.

Give your business the competitive advantage of targeting your competitor and bring their prospects to you.

5. Improve local sales performance using geofencing.

The hyper-local targeting capabilities of geofencing allows you to target consumers within your immediate geographical location. This precision targeting leads to higher converting ads, increasing your local sales.

Geofencing is a powerful advertising tool which allows you to capitalize on an audience of motivated buyers, motivating them to discover your inventory - online or in-person. These are just some of the benefits of using geofencing as part of your marketing strategy. Understanding your local consumer and their needs will allow for a strong target audience. Stay ahead of the competition and put your brand in front with geofencing.

If you’d like to learn more about the Geofencing opportunities offered by Trader Interactive, please contact marketing@traderinteractive.com.
Trader Online Web Developer