Using Video for Your Business

With the rise of the digital age, consumers have undoubtedly changed over the years - so as businesses, the way we market to those consumers has had to evolve as well. With all of the changes happening in the marketing world, it’s more important than ever to keep up with the latest consumer fads & trends, and trust us - we’ve seen them all. But one trend we know is going to stick around for years and years to come is video marketing.

Consumers love video content - and we have the stats prove it. According to WordStream, one-third of all online activity is spent watching video, and it’s projected that by 2019, Internet video traffic will account for 80% of all consumer Internet traffic. This means, while having a video strategy might not have been an important part of your business in the past - it will be in the future as more and more buyers rely on video as a crucial part of their search, and we expect this to increase as our world becomes more digital. 

Consumers don’t like wasting time and they want to see exactly what they are considering buying even before walking into a dealership, both on your website and in your listing - this includes video. So with all that said, what do consumers expect from your video presence? We asked them.

If you decide to put videos in your listings, 80% of Cycle Trader consumers are hoping to see a detailed walk around and an in-depth review of the unit. While photos are great and should be included in your listing, videos have the ability to show consumers the true look and feel of the bike in a more personal way. The video should highlight the unit in its entirety and you should also take some time to talk about its perks and any features unique to that specific model. Videos are also a great way to showcase yourself and your employees as industry experts - reputation is everything in the business world.

If you’re looking for a way to host these videos so you can include them in your listings or elsewhere, YouTube is a great platform you should be taking advantage of. By uploading a variety of videos to your page, potential buyers have the opportunity to engage with your dealership even before visiting. YouTube makes it easy to upload your videos, then you have access to share them on your website and various social media platforms. When creating these videos, consider this:

• 40% of people said they’d like to see product reviews and testimonials videos 
• 19% would like to see how-to videos 
• 14% want to see a behind the scenes look at your dealership 

If you consistently provide unique video content, consumers are bound to come back for more. In fact, 54% of Cycle Trader consumers said they would watch more than one video, and 61% they are more likely to view your website after viewing your videos.

If you haven’t explored the world of video marketing, what are you waiting for?