Have you ever wondered if co-op advertising could work for your dealership? Not sure of the process? We’ll break it down and show you how to maximize your advertising dollars.
What is Co-Op advertising exactly?
Co-op advertising is essentially a partnership between a manufacturer and a dealership to share the cost of local advertising. While a manufacturer may advertise their products nationally, that doesn’t give them the ability to tell the consumer where to buy their product locally. To help facilitate local advertising, the manufacturer relies on local dealers, just like you, to determine the best way to spend advertising dollars on their targeted consumer.
It is important to note that co-op reimbursement is for new inventory, and you have the ability to accrue funds during a predetermined period based on the vehicles purchased from the manufacturer -but there is a limited time period in which to spend these funds. Unused funds don’t carry over to the next advertising cycle so many funds are unfortunately wasted.
So, why wouldn’t you use all of your co-op funds?
It is important to note that co-op reimbursement is for new inventory, and you have the ability to accrue funds during a predetermined period based on the vehicles purchased from the manufacturer -but there is a limited time period in which to spend these funds. Unused funds don’t carry over to the next advertising cycle so many funds are unfortunately wasted.
So, why wouldn’t you use all of your co-op funds?
Co-op is complicated and can take a lot of time out of your already busy schedule. We asked some dealer directly why they don’t use their co-op funds and the most popular responses were:
“Co-op is more trouble than it’s worth,” “I don’t know how much co-op funding I have,” “It takes too long to get reimbursed,” “I don’t have someone to manage the program,” “I don’t have someone to create the graphics,” “My claims often get rejected,” and more.
How can Cycle Trader help?
“Co-op is more trouble than it’s worth,” “I don’t know how much co-op funding I have,” “It takes too long to get reimbursed,” “I don’t have someone to manage the program,” “I don’t have someone to create the graphics,” “My claims often get rejected,” and more.
How can Cycle Trader help?
Lucky for you, we offer solutions to make co-op quick, easy, and turnkey. And - as a bonus, we’ve been helping dealers like you manage the co-op process for years and have the staff to assist with all stages of the co-op claim - so you can spend more time running your dealership and less time doing extra paperwork.
Although we can’t determine how many funds you have accrued, we can help guide you to the sites where that information can be found. All manufacturers have co-op resource centers that can give you the details you need to know about their specific co-op funds.
The co-op process is easier than you might think, considering our experts can assist and manage the program for you. We get pre-approval of every graphic, we compile the metrics of each campaign, we make the required screen grab of every banner, and when permitted we submit the claim directly to the manufacturer. For manufacturers that require you to submit your own claims, we will provide all of the paperwork and send them directly to you with instructions on how they are to be submitted.
To top it off, you don’t have to worry about creating graphics. We have a graphics team that utilizes the artwork available from each manufacturer to create banners that follow all of the co-op guidelines. Because we use manufacturer supplied graphics, we can guarantee that any claim that utilizes our graphics will not be rejected due to incorrect content. We’re so confident of our process that we include a guarantee with all of our signed agreements.
Interested in our co-op offerings or have additional questions? Give us a call today and let us help you advertise for less (757-448-4555).
Although we can’t determine how many funds you have accrued, we can help guide you to the sites where that information can be found. All manufacturers have co-op resource centers that can give you the details you need to know about their specific co-op funds.
The co-op process is easier than you might think, considering our experts can assist and manage the program for you. We get pre-approval of every graphic, we compile the metrics of each campaign, we make the required screen grab of every banner, and when permitted we submit the claim directly to the manufacturer. For manufacturers that require you to submit your own claims, we will provide all of the paperwork and send them directly to you with instructions on how they are to be submitted.
To top it off, you don’t have to worry about creating graphics. We have a graphics team that utilizes the artwork available from each manufacturer to create banners that follow all of the co-op guidelines. Because we use manufacturer supplied graphics, we can guarantee that any claim that utilizes our graphics will not be rejected due to incorrect content. We’re so confident of our process that we include a guarantee with all of our signed agreements.
Interested in our co-op offerings or have additional questions? Give us a call today and let us help you advertise for less (757-448-4555).
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