Marketing teams are often viewed like the right side of this image. Creative. Colorful. Qualitative. Brands that truly know who they are - and can communicate it - harness these traits to connect with their audience in an emotional way, subconsciously instilling value and ...
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Seasonality is like a dirty word in our industry. The weather turns cold and riders across the country roll their bikes into the garage for the season. Not only are they not riding - they aren’t buying - which can put a strain on the bottom line of your dealership. If we ...
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It’s crazy to think Thanksgiving is right around the corner and the holiday season will soon be in full swing. It’s a time when people count all the things they are thankful for -- and friends, family, and health usually top that list. But, have you ever thought of including ...
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There’s a ton of technology out there focused on marketing to people who have already been in contact with your brand online. And if we’re being honest, the sheer amount of technology we have access to can be overwhelming at times. But we’re here to help. Do the terms remarketing ...
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It’s no secret that hiring the right people can either make or break your business - especially in our customer service-focused industry. That’s why it’s so crucial to have a solid team in place at your dealership. Sounds simple, right? Well, that’s not always the case. Finding ...
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Another quarter has flown by, and we’re here to hit you with all the info you need to know when it comes to the top searched makes and models of Q3 2018. We’ve seen a few consistencies, as well as a few changes, we think you’ll find interesting and informative when it comes to ...
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We’ve covered the benefits of live chat before, but now it’s time to dive into a few useful tips on actually using this popular feature. And just to give a quick recap - live chat is beneficial in a variety of ways because: It makes communication more personal It ...
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In our industry - the term ‘millennials’ feels like a curse word. They seem impossible, are unlike any set of buyers that have come before them, and honestly, are making all of our lives a little difficult these days. They don’t follow the same formula that previous generations ...
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Customer service is everything in the business world, and as technology continues to change, the way we interact with customers is changing as well. For many consumers, live chat has become an increasingly important feature when communicating with a seller and vice versa. The ...
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Love TraderTraxx? Now you have the power to access everything you know and love about TraderTraxx in a new way with our app. Not familiar with TraderTraxx? No problem - we’ll break it down for you. TraderTraxx is a completely free platform for Cycle Trader customers - that’s ...
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Keeping you in the know is important to us, especially when it comes to the latest industry news and consumer trends, and in Q2 2018, we saw some interesting data. We’ll catch you up on the makes and models Cycle Trader consumers were searching for in the second quarter of 2018. ...
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The buying process for nearly everything has changed over the past few decades. With the consistent growth and evolution of technology, online research has become increasingly important to buyers when they make a purchase - large or small. Having top-notch photos is crucial to ...
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Have you ever wondered if co-op advertising could work for your dealership? Not sure of the process? We’ll break it down and show you how to maximize your advertising dollars. What is Co-Op advertising exactly? Co-op advertising is essentially a partnership between a manufacturer ...
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With the rise of the digital age, consumers have undoubtedly changed over the years - so as businesses, the way we market to those consumers has had to evolve as well. With all of the changes happening in the marketing world, it’s more important than ever to keep up with the latest ...
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It’s no secret the advertising space is ever-changing. Through all the change, one thing remains constant - the digital marketplace. But why exactly is digital marketing/advertising taking the world by storm? We’re here to shed some light.Chances are if you look around a crowded ...
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Here at Cycle Trader, it’s our goal to keep you in the know about the latest consumer trends and insights. With the unique ability to track millions of consumers’ search habits on our site, we want to share valuable information that can impact your bottom line. And in Q1 of 2018, ...
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According to Hubspot, half of shoppers spend at least 75% of their total shopping time conducting online research. So, if you’re customers are doing their research, shouldn’t you be doing yours? As you know, TraderTraxx is packed with a variety of helpful tools designed ...
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One topic we see come up time and time again in the cycle industry is price. It’s without a doubt one of the top driving factors for buyers. In fact, when asked what is most important when searching - 28% of buyers confirmed it was price. As a dealer, it’s important to know ...
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We know - cycle buyers are loyal. They know what kind of bike they want - and they will do just about anything to get it. But what about their loyalty to the dealership that sold them that bike? Honestly? It doesn’t run as deep. We asked buyers directly if they feel strongly ...
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When you think about all the things your website does for you - from keeping your hours to housing your available inventory to giving potential buyers a deeper look into your dealership - it’s obvious why it’s such a crucial part of your business. It’s as much the face of your ...
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We all know that riders are buying more than just a bike - they’re buying a lifestyle. They’re ditching life on four-wheels for miles of open road. They’re often looking for life’s next big thrill -- and you want to encourage that. There are riders who know exactly what they ...
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It’s no secret that Instagram has become one of the most prominent social media platforms and the idea behind it is actually pretty simple - a digital online scrapbook. With nearly 800 million users as of September 2017, interacting with your audience on Instagram is a great ...
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