Keeping you in the know is important to us, especially when it comes to the latest industry news and consumer trends, and in Q2 2018, we saw some interesting data. We’ll catch you up on the makes and models Cycle Trader consumers were searching for in the second quarter of 2018. Let’s break them down.
Top 5 searched models of Q2 2018:
- Dirt Bike
- Trike
- Sportbike
- Cruiser
- Scooter
Dirt Bikes took the top spot in Q2 2018 as the most searched model with 14% of total consumer searches. Trikes came in second place and resulted in 12% of all searches, while Sportbikes came in a close third at 12%. In fourth place at 10%, Cruisers are slightly down from last quarter, but we continue to see them rank in the top five searched models. Scooters came in fifth place, with more than 8% of total searches on Cycle Trader. We are eager to see how this data might change as we are still in the thick of buying season.
Top 5 searched makes of Q2 2018:
- Harley-Davidson
- Honda
- Yamaha
- Kawasaki
- Suzuki
Harley-Davidson remains in the top spot for most searched makes in Q2 2018 with 21% of total searches (that’s more than seven million consumers searching for the manufacturer). Honda comes in a close second with 17% and Yamaha rounds out third place with 11% of total searches. Kawasaki comes in fourth with 8% and Suzuki takes fifth coming in at 7% of total searches on Cycle Trader. The rankings of the top makes this quarter remains comparable to last quarter - it looks like consumers are staying consistent.
As the year progresses we’re interested to see how these numbers might change. Let us know how our findings compare to consumer interest at your dealership and drop us a line in the comments below.
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