We all know that riders are buying more than just a bike - they’re buying a lifestyle. They’re ditching life on four-wheels for miles of open road. They’re often looking for life’s next big thrill -- and you want to encourage that. There are riders who know exactly what they want in their next bike and then there are riders who are so overwhelmed with options and have no idea where to begin -- as dealers, it’s your job to cater to both.
So, when they come across your listings online - are the pictures and descriptions you provide helping them to picture this lifestyle they’re thinking about? Most of the time - the answer is no.
We live in a digital and visual age -- so it’s no secret buyers want to see pictures (and lots of them). Having a large variety of high-quality photos helps eliminate any element of surprise when a buyer shows up to your dealership. They want to know up-front exactly what the bike looks like, what kind of condition it’s in and if there’s any damage -- honesty is always the best policy, especially when building trust with your buyers. It’s also important to have a top-notch feature photo that will quickly grab a buyer’s attention while they are scrolling through bike options. We suggest avoiding up-close, detailed shots for your main photo (those should be included in your additional gallery shots). Pictures that show the entire bike right off the bat excite buyers and make them more apt to click your listing over other competitors.
Once you’ve gained the attention of a potential buyer through photos -- it’s crucial to provide a detailed description of the bike you’re selling (especially for first-time buyers). Put yourself in the customer’s shoes -- why would they choose your bike over a similar model? Make sure to point out everything the bike has to offer a future rider. Does it have modifications or upgrades? Write about them. Is it a great option for first-time riders? Highlight why. It’s important not to overwhelm your customer, but that doesn't mean leaving out key details they need and want to know. Your listing should be well thought out, easy to understand, and most of all - helpful. Try to think of common questions a customer might ask and be sure to answer them in your listing.
Buyers want to imagine themselves on their next ride and you are the link that can help them understand what a particular bike can do for them. Putting the extra time and energy into creating your listings will pay off in the long run, and your customers will be sure to thank you.
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