Making the Most of the Price Analysis Tool

One topic we see come up time and time again in the cycle industry is price. It’s without a doubt one of the top driving factors for buyers. In fact, when asked what is most important when searching - 28% of buyers confirmed it was price. As a dealer, it’s important to know how your pricing stacks up to the competition - and that’s not always easy. But lucky for you, as a Cycle Trader customer you have access to our Price Analysis Tool in the TraderTraxx platform. So, what exactly does the Price Analysis Tool actually do and why should you bother checking it out? We’ve broken down the nuts and bolts of this tool to show you how it can help your business thrive in new ways.

The Price Analysis Tool represents the first time motorcycle and Powersports dealers just like you have access to real-time pricing insights and makes it super easy to:

• Determine if you are priced competitively as compared to similar inventory in the market 
• See the volume of competition in both your local market and nationwide 
• Excel in your inventory management and purchasing strategies

We know how important it is to have competitive pricing, as it increases your chances of attracting buyers; which is why this tool has one-of-a-kind features that can help you pinpoint exactly what the median price is for a model listing of a specific make and year, without having to manually research and keep track of similar listings - saving you valuable time and energy.

The Price Analysis Tool makes it easy for you to see if you are pricing too high, too low, or somewhere in between. It automatically informs you of how many other listings are currently for sale of the same unit, helping to further position the price of your unit based on the current volume available in the market. When analyzing the price positioning, you also have the option to view by specific trim, or roll up to the main model - so you can get specific. You might be wondering, what if the bike I’m selling has upgrades and/or accessories? We’ve got that covered too. We provide an easy-to-access link so you can review other listings with those same features.

As you can see, the Price Analysis Tool provides a wealth of valuable statistics and insights exclusively available to our Cycle Trader dealers (at no extra cost to you). To take advantage of this tool, all you have to do is log in to TraderTraxx - it’s that simple. If you need help navigating TraderTraxx and any of its tools, feel free to contact your Cycle Trader representative at 888.747.1192 - they’d love to walk you through it.