Are You Using Market Insights?

According to Hubspot, half of shoppers spend at least 75% of their total shopping time conducting online research. So, if you’re customers are doing their research, shouldn’t you be doing yours? As you know, TraderTraxx is packed with a variety of helpful tools designed to enhance your business. We’ve touched on the the Price Analysis Tool, but another feature of TraderTraxx that can help on the research front is Market Insights.

Market Insights is a series of three reports that were each created with your business in mind. The reports in this suite makes research easy by allowing you to understand supply and demand in your local market as well as nationwide, and also lets you check in on what units are piquing consumer interest. Within each report you have access to view the top model years for each unit and how many are available on CycleTrader.com, meaning you don’t have to conduct a manual search - we’re all about saving you valuable time. You also have the option to customize the report to see what’s relevant to you with filters including:

• New and used 
• Make, model, and trim 
• Cycle, ATV, PWC, and Snowmobile 

As we mentioned, Market Insights is made up of three separate reports - each giving you a detailed 30-day snapshot. Let’s break each of them down for you:

• Market Interest: Focuses on ranking inventory by listing pageviews 
• Market Connections: Highlights the number of connections generated by each unit 
• Market Activity: Shows what other interactions a consumer has had with a particular unit - including printing the listing, sending it to a friend, or viewing a video 

Market Insights can help you strategically plan your inventory, and give you a first-hand look at what units consumers are really looking for in their next unit. We are all about getting you ahead of the competition and the tools in TraderTraxx are designed for just that reason - and the best part is they’re only a few clicks away.

If you need help navigating TraderTraxx and any of its tools, feel free to contact your Cycle Trader representative at 888.747.1192.