Here at Cycle Trader, it’s our goal to keep you in the know about the latest consumer trends and insights. With the unique ability to track millions of consumers’ search habits on our site, we want to share valuable information that can impact your bottom line. And in Q1 of 2018, we’ve seen some interesting data. Let’s break down the top searched makes and models from the first quarter of the year.
Top 5 searched models of Q1 2018:
- Cruiser
- Sport Bike
- Touring
- Dirt Bike
- Dual Sport
Cruisers lead the charge, with nearly 13% of all Cycle Trader consumers searching for this particular type of bike. Cruisers held this top spot in Q1 2017 as well - so this consumer interest is clearly not just a fad! Sport bikes come in a close second accounting for 10.5% of all searches, followed by touring models at 7.6%.
Top 5 searched makes of Q1 2018:
- Harley-Davidson
- Honda
- Yamaha
- Kawasaki
- Suzuki
Harley-Davidson dominates the top spot when it comes to top searched makes of Q1 2018 with 20% of all Cycle Trader consumers searching for the manufacturer, dropping just 1% Y.O.Y. Honda comes in second place at 14%, and Yamaha takes third place with 10% of all searches. The numbers for the top five searched makes of this of Q1 2018 remain comparable Y.O.Y. And, even though Indian didn’t come in the top five searched makes - they placed 11th - we are interested to see where they fall in the future as they continue to rise in the industry.
It’s hard to believe Q1 has already come to a close. As manufacturers continue to focusing on growing new riders with new bikes, we are interested to see what Q2 will bring. Did you see similar trends at your dealership?
Let us know in the comments below.
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