Obviously - we all want to better understand the cycle buyer. The more we know, the more effective we are in positioning your inventory to them. Lucky for you - Cycle Trader has the ability to run custom surveys to asks these buyers our most burning questions - and because we like you - we’re going to share what we’ve found.
To start off - we asked buyers about how they prefer to hear from you, the dealer, once they’ve submitted a lead. So - here we go:
54% prefer to be contacted via email.
65% would like a response back within the same business day.
45% will wait one day for a response before they move on.
52% will contact another dealer if they don’t hear back in a timely manner.
Once a dealer contacts them - 71% plan to have the keys within a week.
24 hours - how dare you! would be how we would sum up these statistics. These buyers are motivated - and the longer it takes you to get back to them, the more likely it is they are going to head down the street to your competition.
They want to hear from you because they’ve done their research and are ready to buy. If you don’t prioritize helping them, they will move on because at the end of the day, their top concern is not whether they get their next ride from you or the other guy - they just want to get out and ride.
Bottom line - these leads are yours to close. Get back to these buyers - and soon - because they are yours for the taking.
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