The Trials and Tribulations of Brand Loyalty

The Trials and Tribulations of Brand Loyalty

No one talks about the downside of brand loyalty. It’s the ultimate dream to sell a rider their first bike and then keep them in the family throughout the rest of their riding years - right? Everyone wants that loyal following of advocates who go out into the world, promote ...

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You Want $100 More - But Why Should You Get It?

You Want $100 More - But Why Should You Get It?

So here’s the situation. You have a unit for sale, and the guy down the street has something similar. Your unit costs a little bit more - whether that’s $100 or $1000 - and you’re unwilling to lower the price. Could you, convincingly, tell a buyer why they should spend that extra ...

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