Riding is all about the experience - and it’s meant to be. No one wants to park their bike in the garage - they want to get out and ride it. Which is why you have to make the buying of a bike about more than just the initial purchase - it’s about helping future riders imagine ...
Read More
Don’t act so surprised - it’s true. Of course, there’s your physical location - the place you probably spend most of your time and energy - but, whether you realize it or not, you also have an online dealership that requires just as much time and attention. When you think about ...
Read More
As we build up the content we’re providing to you - we want to make sure it’s as helpful and educational as possible. Tell us a little more about what kind of content you’d like to see, so we can produce more of what you want - and less of what you don’t. ...
Read More
Obviously - we all want to better understand the cycle buyer. The more we know, the more effective we are in positioning your inventory to them. Lucky for you - Cycle Trader has the ability to run custom surveys to asks these buyers our most burning questions - and because we ...
Read More
Search is King… ...Are You Optimized? Search Engine Optimization can seem daunting - but with more than 3.5 billion searches per day on Google alone - it’s an important part of any well rounded digital marketing strategy. To get you started, we’ve compiled 7 ...
Read More
The Future of Digital Marketing is Not a One-Size-Fits All Strategy There are so many ways to advertise your dealership in today’s digitally driven marketplace. So, how do you decide what will work best? Should you lead with a social-first strategy, invest all your money in ...
Read More
You may have heard the term “ghost customers” before, but what exactly does this term mean? To put it simply, a ghost customer is equivalent to a ‘mystery shopper’. These hired, anonymous shoppers essentially visit businesses (both in person and online), acting like interested ...
Read More
Cycle Trader is your go-to when it comes to finding resources to sell your inventory and keep up-to-date with best powersports business practices — so why not come to us as your ultimate resource on all other things motorcycle news-related? To keep you informed with moto industry ...
Read More
A recent article from Powersports Business has reported that a New Hampshire Harley-Davidson dealer is set to begin hosting training certification courses for a local community college this fall.Great Bay Community College (GBCC), based out of Portsmouth, New Hampshire, offers ...
Read More
Mobile devices have changed how we use the Internet and Google has taken notice Google is the largest search engine in the world. They process 77% of the world’s search traffic1 — 63% of U.S. search traffic1 — and lately, they’ve noticed a big trend that is ...
Read More
I've heard them all — all the reasons not to include a price on your listing, including... It encourages consumers to call We don’t want to show price on new units We might be able to offer better deals in the dealership I’m concerned my prices aren’t competitive in my ...
Read More
