Tuesday, July 20, 2021

What’s The Fuss About Content Marketing?

What’s The Fuss About Content Marketing?

Consumer expectations have changed over the years, and now more than ever before, people are expecting more from brands. They don’t just want a discount on products – they are craving information, personalization, and relevant content that fits their specific needs. But what ...

Read More

Friday, February 19, 2021

5 Reasons to Use Geofencing for Your Dealership

5 Reasons to Use Geofencing for Your Dealership

Since the first pop-up and banner ads in the 1990’s, digital advertising has evolved and expanded into the highly-targeted and strategic advertising experience that consumers encounter online today. With the overwhelming amount of information presented to buyers each day, you as ...

Read More

Thursday, August 13, 2020

Lead Enrichment 101: The Basics

Lead Enrichment 101: The Basics

More than ever, consumers have turned to the Internet to learn about, browse for, and complete transactions. For motorcycles this trend feels different than the shopping process of years past. Instead of dealers like you talking with consumers face-to-face while they contemplate ...

Read More

Wednesday, November 13, 2019

Scrappy Marketing on a Budget: Measuring Email Campaigns

Scrappy Marketing on a Budget: Measuring Email Campaigns

In our Scrappy Marketing series finale, we'll be covering how to measure the success of your campaign. Once you have planned and implemented an email strategy, your campaign is off and running. If all goes well, you are effectively engaging prospects, generating leads, and retaining ...

Read More

Wednesday, October 23, 2019

Scrappy Marketing on a Budget: Implementing Dynamic Email Campaigns

Scrappy Marketing on a Budget: Implementing Dynamic Email Campaigns

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why motorcycle dealership success requires a nimble-minded ability to think outside the box and develop ...

Read More

Wednesday, September 18, 2019

Scrappy Marketing on a Budget: Planning Dynamic Email Campaigns

Scrappy Marketing on a Budget: Planning Dynamic Email Campaigns

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why motorcycle dealership success requires a nimble-minded ability to think outside the box and develop ...

Read More

Wednesday, September 4, 2019

Scrappy Marketing on a Budget: Benefits of Dynamic Email Campaigns

Scrappy Marketing on a Budget: Benefits of Dynamic Email Campaigns

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why dealership success requires a nimble-minded ability to think outside the box and develop advertising ...

Read More